Toorak College

Toorak College partnered with the International Medical Robotics Academy (IMRA) to launch Australia’s first surgical robotics curriculum for secondary school students, giving young women the opportunity to see, touch and operate surgical robotics and explore the future of medical technology.

The PR Pantry was brought on to launch the partnership and build national awareness of the IMRA MedTech Futures program, positioning Toorak College at the forefront of innovation in girls’ education while shining a light on the gender gap in surgery and the importance of exposing young women to future pathways in STEM and medicine.

Over a focused six week sprint, the brief was to turn an Australian first education program into a compelling national media story, securing high impact coverage across news, business, education and broadcast media.

The campaign needed to cut through beyond traditional school and education coverage, using the program’s unique combination of surgical robotics, female representation in medicine and hands on learning to generate broader public interest and establish Toorak College and IMRA as leaders in the future of medical education.

The campaign generated widespread top-tier coverage across television, print, radio and online media, with the story reaching audiences through 7NEWS Melbourne, the Australian Financial Review, the Herald Sun, ABC Radio 774, 3AW Breakfast, Women’s Agenda and Education Matters, among others.

The coverage elevated awareness of the IMRA MedTech Futures program and positioned Toorak College as a leading voice in innovative girls’ education, while bringing broader attention to the need for greater female representation in surgery and the role education can play in creating new pathways into STEM and medicine.